What is SUBARU?
A brief summary of what Subaru does.

Pursuing our Goal of “Delivering Happiness to All”

The SUBARU concentrates its limited management resources in pursuit of the value it provides to its customers, which is “Enjoyment and Peace of Mind.” The customers who support us value SUBARU vehicles like lifestyle partners. Together, we are marching ahead to make society better, inspiring our customers to say that SUBARU is “different.” Our vision of becoming a company “Delivering happiness to all” is something that we have learned from the behavior of our customers, with whom we share deep relationships. We will put these customers who have nurtured the SUBARU brand first, and continue to pursue our goal of delivering happiness to people, society, and even the Earth.

Subaru's History of Value Creation

We have always been ahead of the curve in using products exemplifying the SUBARU difference to respond to customer needs based in the context of the times. This has created strong relationships with our customers. In particular, we believe that the driver's universal value of safety is an unshakable strength felt by our customers in our continuous refinement of all kinds of technologies.

Value Creation Process

With its DNA as an aircraft manufacturer, SUBARU continues to practice the human-oriented approach to Mono-zukuri, where it places top priority on safety. We hope to enrich people's lives and minds by providing product value that embodies the SUBARU difference in pursuit of safety and rough-road capability, and by continuing to meet the various expectations of our customers who share these values. Toward achieving our vision of becoming a company “Delivering happiness to all,” we will link the growth of the individual (our employees) to the growth of the organization, further evolve “Enjoyment and Peace of Mind,” the value we provide, deepen our relationships with customers, and achieve both sustainable growth for the SUBARU Group and the realization of a sustainable society.

At a Glance

Business Introduction

① Automotive Division

Ratio of Net Sales by Automobile


The business at the core of Subaru is automobile division.
Our history as an automaker began with the launch of the Subaru 360 in 1958. Since then we have worked continually to provide new value in automobiles by developing new categories based on our core technologies, such as the horizontally-opposed engine and symmetrical all-wheel drive (AWD), and by creating new technological value, including EyeSight*, the world's first driver assist system. These actions have deepened our ties with customers.

* EyeSight is the first driver assist system to provide all functionality solely through the use of stereo cameras

Subaru 360

In recent years, we have positioned the U.S. as an important market, with a strategy of concentrating limited resources in fields in which we should extend our strengths and advantages, including product lineups focused on SUVs and sports models. We provide Enjoyment and Peace of Mind through high value-added products. In addition, we are working to create ever-better cars in our alliance with Toyota Motor Corporation, bringing together our mutual strengths.

Product Focus
Market Focus
Operating Profit

② Aerospace Division

Ratio of Net Sales by Aerospace


Subaru's roots trace to 1917 and Aircraft Research Laboratory, later to become Nakajima Aircraft. In the defense program, we develop, manufacture, maintain, repair, and provide technical support for products such as the UH- 1J and UH-2 utility helicopters used by the Japan Ground Self-Defense Force (JGSDF) for disaster relief and other purposes, the T-5 and T-7 for supporting pilot training at the Japan Maritime Self-Defense Force and the Japan Air Self-Defense Force, more than 15 models of unmanned aerial vehicles, and flight simulators.

Boeing 777X
(for illustrative purposes only)

In the commercial program, we participate in many international joint development projects for Boeing. For the 777X, Boeing's large passenger airliner, we are responsible for the Center Wing and its integration with the main landing gear (MLG) wheel well, as well as MLG doors, Wing-to-Body Fairings (forward), and side-of-body sections.

Operating Profit

Primary Products and Services

  • UH-2 utility helicopter
  • AH-64D attack helicopter
  • T-5 and T-7 trainers
  • Flying Forward Reconnaissance System
  • The Center Wing Section of Boeing 787
  • The Center Wing Section of Boeing 777 & 777X