Evolution of the SUBARU Difference

Direction announced at the Subaru Technology Briefing in January 2020

Aim for
zero fatal road accidents
by 2030.

Contribute toward achieving a carbon-free society
with SUBARU strengths
and technological innovation.

We aim to achieve zero fatal traffic accidents by improving safety in all situations.

In the mid-term management vision “STEP” announced in 2018, we declared our goal of working toward zero fatal traffic accidents1 by 2030, attaching particular importance to protecting lives. Up to now, Subaru has evolved its passive safety performance by adopting the Subaru Global Platform and the preventive safety performance of the EyeSight advanced driver assist system, strengths of the Subaru brand. However, we will make efforts to integrate intelligent technologiesand pursue greater levels of Enjoyment and Peace of Mind.

The next-generation EyeSight X system is an advanced driver assist system for highways. We are also promoting the enhancement of connected safety, facilitating emergency rescue in the event of a serious accident through integration with Subaru STARLINK’s connected services. Subaru will press forward with the combination of advanced sensing technologies and the judgment capability of AI, improving safety in all situations and thereby aiming for zero fatal accidents.

*1:Reducing to zero the number of fatal accidents occurring while a driver or passenger in a Subaru vehicle and the number of fatalities among pedestrians, cyclists, and the like arising from collisions with a Subaru vehicle.

Established SUBARU Lab, an AI Development Hub

Subaru is conducting research and development to combine the judgment capability of AI with its EyeSight advanced driver assist system, further improving safety with the goal of zero fatal traffic accidents by 2030.

We have opened Subaru Lab in Tokyo’s Shibuya area, a place where many IT companies have congregated due to the recent redevelopment of the area. Here, we will work to develop AI more rapidly than ever before through seamless, well-targeted recruitment of human resources necessary for AI development, as well as collaboration with IT-related companies.

Contributing to the Achievement of a Carbon-Free Society by Further Enhancing the SUBARU Difference

Subaru will contribute to a zero-carbon society by demonstrating the Subaru difference through distinctiveness and technological innovation. Specifically, our plan is to ensure that at least 40% of Subaru global sales are battery electric vehicles (BEVs) 2 and hybrid electric vehicles (HEVs) by 2030. We also aim to apply electric powertrain technology to all new Subaru vehicles sold worldwide by the early 2030s. By 2050, we aim to reduce well-to-wheel3 CO2 emissions by 90% or more4 compared to 2010 levels.

  • *2:BEV: Battery electric vehicle
  • *3:Well-to-Wheel: Approach to calculating CO2 emissions including the emissions produced by the generation of electricity to be used by EVs and other vehicles
  • *4:Reducing total CO2 emissions calculated based on the fuel efficiency (notified value) of all Subaru automobiles sold across the world in 2050 by 90% or more relative to 2010 levels. Changes in the sales quantity due to changes in the market environment will be taken into consideration, while minor changes such as driving distance will not.
  • *5:Refers to technology that boosts the use of electrical power, such as EVs and HEVs
  • *6:Excluding models supplied by OEMs

The SOLTERRA is Subaru’s first global BEV that is packed with “Enjoyment and Peace of Mind”, carefully cultivated by our company over many years. Customers can choose this environmentally friendly and practical model with the same peace of mind as previous Subaru vehicles.
This development project was carried out jointly with Toyota Motor Corporation (hereinafter, “Toyota”). During the process of creating a truly outstanding vehicle, both companies knew the SOLTERRA would serve as the foundation for future Subaru BEV models, and made a firm commitment to create a BEV that would feel like any other Subaru model to customers.

Under the motto, “Let’s fight nice and friendly,” both companies engaged on an equal footing. Rather than compromise, we held repeated discussions with Toyota’s team, which, as a result, enabled us to fully realize Subaru’s unique approach to car manufacturing.